![]() For instance, independent reviews of products like Tru Earth's Eco-Strips found that they do a respectable job of cleaning stains from your laundry. Neither of these issues is necessarily true anymore, depending on the product you purchase. ![]() Not only are these companies reducing the plastic pollution associated with laundry routines, they are also reducing the carbon footprint associated with the industry and baking charitable environmental initiatives into their business models.Īnd of course, equally important to those of us sorting through the family laundry pile each week and balancing the household budget, these upstarts present a direct challenge to the misconception that such products are less effective and more costly (which experts say has traditionally been a barrier to mass adoption of environmentally-friendly laundry products). And the offerings and value propositions of these more recent entrants are exciting for people wanting to do their part to save the planet without busting their budgets. Names like Tru Earth, Earth Breeze, Earth Hero, Net Zero, Dropps, and BioKleen are just some of the companies vying for consumer attention. The traditional market leader and one of the most well-respected environmentally-friendly brands, Seventh Generation, has been joined by a growing crop of upstarts that are bringing bold new approaches to the task of making laundry less damaging to the environment (which is no small challenge). ![]() ![]() While the concept of environmentally-friendly laundry detergent isn't new, the diversity, effectiveness, and affordability of greener cleaning options has improved in recent years. ![]()
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